Conducted by an independent research consultancy, the objective of this latest survey sets out to compare the views of PSPs with print and media buyers, to examine how these trends and attitudes have changed from earlier reports. By analysing feedback from the two participating groups, the results of the report provide a clearer vision and set of recommendations for PSPs to successfully drive their business forward.
The survey centred around over 550 telephone interviews with senior decision makers (275 commercial printers and CRDs, and 277 print and media buyers of differing sizes) across a wide range of sectors and from 25 countries throughout Europe, the Middle East and Africa.
Some of the questions addressed in the full report include:
What role does print have in multi-channel communications, and how will this evolve over the coming years?
How well are print providers meeting the needs of their customers?
Which digital applications offer the greatest potential for future growth and more effective communications?
What do print providers need to do to future-proof themselves?
What new opportunities are on the horizon?
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